Project X Challenger: Cup Noodle

by Tadashi Katoh

I must keep the record straight: I am not a fan of cup noodles. I think they taste awful. I will admit though that I do have ocassional cravings for the instant noodles, for the aroma of freshly cooked ramen, though the taste rarely measures up to the expectation set by the olfactory sense.

Nonetheless, I picked up this graphic novel, just because I am atonished that there is a book about Cup Noodle, and the foodie in me just can’t resist. The book tells of the struggle as the research team strived to create this magic noodle, a food of the new age, a food cultural revolution: a noodle that cooks in three minutes, in its own container, and can be eaten standing up (yeah, that was a sell point). A story that is somewhat interesting though hardly engaging enough.

Published in: on August 30, 2008 at 1:51 am  Leave a Comment  

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